Fangirl turned digital marketing and social media strategist with seven years of experience in community growth, sentiment analysis, and digital asset management across corporate and start-up spaces. Previously worked alongside L’Oréal, Clorox, and Mars, developing organized systems and creative strategies that help teams communicate clearly and connect with audiences.Previous bylines in Afropunk, HelloGiggles, and Paste Magazine.Currently open to freelance, project-based, and full-time opportunities in the metro Atlanta area or hybrid/remote roles.
As a millennial, I know online culture. I lived it as a pre-teen who learned HTML and CSS on Xanga, LiveJournal, and MySpace, roleplaying anywhere they'd let me write a story as a teenager, and later, building thriving fan spaces through Tumblr, Twitter, and Discord that spilled into real-world convention halls, concert venues, and hotel rooms as an adult.I harnessed the power of fandom into a professional career crafting marketing strategy for popular Atlanta gaming bar Battle & Brew or managing social media for Walker Stalker Con—roles that let me lean into being pop culture obsessed, yet savvy on creating conversation that converts into a filled bar or a busy convention floor.
As an undergrad, I ran social media and managed email campaigns for the student organization YESbody! which focused on advocacy and social justice on campus and beyond, and worked as a general intern for a social justice organization serving women veterans in the United States.I graduated with a Communication degree with a Media Studies focus from Kennesaw State University, where I learned foundations that I used for a freelancing music journalist career. I've written feature stories for Afropunk, have interviewed artists from boy bands to blues musicians, and have hosted and guested on podcasts about pop culture and music where I put the spotlight on up-and-coming talent.I am passionate about advocacy and service to others, something that has continued in leading fan-based initiatives that also generate donations and harness fan power into social good.I believe in the power of fandom, but mostly I believe that genuine advocacy comes from knowing what gets people excited. If you're a brand that is looking to create space and conversation, or have a project that requires some fan-first energy, get in touch! Let's make some magic together.
| Brand Positioning: Generated strategy in positioning Battle & Brew as a safe gaming and pop culture hub for geek enthusiasts seeking COVID-conscious outings in 2020–2021. |
| Assisted in promoting revived legacy events like cosplay nights and D&D campaigns, secured corporate buyouts, and ran targeted paid ad campaigns on Meta and Google to drive attendance from metro Atlanta and beyond. |
| Social Media Strategy: Owned brand voice and social media calendar for Walker Stalker Con and Heroes & Villains Fan Fest. |
| Captured real-time audience insights from 750k+ Facebook and 100k+ Twitter followers using social listening tools, informing targeted adjustments to consumer engagement strategies, like crafting playful announcements for in-demand guest appearances. |
| Drove engagement at the intersection of customer service and marketing by creating, proofreading, and deploying key & reactive messaging, FAQs, and support content for 14–17 global events annually. |