Fangirl turned digital marketing and social media strategist with seven years of experience in community growth, sentiment analysis, and digital asset management across corporate and start-up spaces. Previously worked alongside L’Oréal, Clorox, and Mars, developing organized systems and creative strategies that help teams communicate clearly and connect with audiences.Pop culture & music journalist for hire.Currently open to freelance, project-based, and full-time opportunities in the metro Atlanta area or hybrid/remote roles.

I know online fan culture as someone who was in it for the love of the game long before going pro. (And I'm still in it, but that's not really the point.)I was a pre-teen learning how to code on Xanga, LiveJournal, and MySpace, which turned into a love of existing in and creating online fan spaces... that then translated into building real-life communities in convention halls, hotel rooms, and concert venues. I've done marketing strategy for a popular Atlanta gaming bar and venue and ran social media for a pop culture convention that served fans of The Walking Dead and The CW's DC Extended Universe, then took my skills to marketing tech as a corporate consultant in 2021.

As a consultant, I served as a Digital Asset Specialist for top corporate clients like Marriott, Mars, Clorox, and L’Oreal, where I collaborated with agency users on metadata management and user training, as well as auditing and enrichment of assets on top of content migration.When I'm not hard at work, you can find me perusing records at an estate sale, waving a lightstick at a K-Pop concert, or planning my next trip to see a Nick Cave soundsuit.

Brand Positioning: Generated strategy in positioning Battle & Brew as a safe gaming and pop culture hub for geek enthusiasts seeking COVID-conscious outings in 2020–2021.
Assisted in promoting revived legacy events like cosplay nights and D&D campaigns, secured corporate buyouts, and ran targeted paid ad campaigns on Meta and Google to drive attendance from metro Atlanta and beyond.
Social Media Strategy: Owned brand voice and social media calendar for Walker Stalker Con and Heroes & Villains Fan Fest in 2017-2019.
Captured real-time audience insights from 750k+ Facebook and 100k+ Twitter followers using social listening tools, informing targeted adjustments to consumer engagement strategies, like crafting playful announcements for in-demand guest appearances.
Drove engagement at the intersection of customer service and marketing by creating, proofreading, and deploying key & reactive messaging, FAQs, and support content for 14–17 global events annually.